America’s Favorite Cheerleader, Hayden Panettiere, Selected as the New Face of Dooney & Bourke

For thirty years, Dooney & Bourke has built their reputation as a leader in the accessories market with their commitment to superior materials, expert craftsmanship, and classic styling. Continuing with the mega successful introduction of his trend collection over the past five years, designer Peter Dooney introduced “The Hayden Bag.”

To symbolize the spirit of the collection, Dooney & Bourke collaborated with actress Hayden Panettiere, currently starring in NBC’s hit show Heroes, as this season’s guest designer for their upcoming national ad campaign. The campaign was set to debut this month. As a Dooney & Bourke face, Panettiere follows in the footsteps of leading ladies Mischa Barton, Lindsay Lohan and Emma
Roberts.

The design of her namesake bag began with Hayden describing what she envisioned: a large leather shoulder bag with puffy pleats, a buckle closure and great style and it had to be red. Then Peter Dooney, along with his team at Dooney & Bourke’s design studio in Florence, Italy, transformed her ideas into the limited edition Hayden Bag - retails for $500. The bag also comes in black and brown.

The collections featured in the Hayden advertising campaign promise to be the hottest new handbags this holiday season. The bags have hit the Dooney & Bourke retail boutiques this December. They will also be available at department stores such as Bloomingdales, Macy’s, and Nordstrom and also online at http://www.dooney.com/.